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This web site lifeforms-design.com had the following on the homepage, "Lifeforms Design Bar Designers and Restaurant Designers in the UK." We noticed that the website said " Lifeforms Design are award winning Restaurant and Bar Designers in the UK." It also said " We provide a full range of interior design and architectural services across the hospitality and leisure industries. Bar design, bar designers, restaurant interior designers, restaurant designer, contemporary restaurant design, bar design plans, design service. Interior design service, bespoke bar design, consultancy,. Bar, Cafe, Restaurant." The header had bar design as the highest ranking optimized keyword. It is followed by bar designers, restaurant interior designers, and restaurant designer which isn't as ranked as highly as bar design. The next words lifeforms-design.com used was contemporary restaurant design. bar design plans was included but could not be viewed by search parsers.